Archive | The Ag Sales Playbook

Dealing with rejection.

Nov 4, 2026

Issue 7. Congratulations! It's a NO from me!

The four levels of value.

Oct 27, 2026

Issue 6. Transactional, Expected, Added Value, Partnership.

The question that saved my biggest sale...

Oct 21, 2026

Issue 5. Don't pounce on the first answer. The one that matters is usually at the bottom of the list.

Your customer said “price.” You stopped listening.

Oct 20, 2026

Issue 5. The two words that keep discovery from becoming another price conversation.

Get them to tell you how to close them.

Oct 13, 2026

Issue 4. Discovery. Find out what matters, how they decide, and how they want you to earn their business.

Your customer said it’s too expensive. Now what?

Oct 6, 2026

Issue 3. The definitive framework for overcoming objections in a margin-suppressed market (or any market, for that matter).

You get to train your customers how to treat you. It starts with prospecting.

Sep 30, 2026

Issue 2. Prospecting: a simple introduction, two specific times, and a promise you keep. Plus, what to do when customers won’t wait.

Welcome to the Ag Sales Playbook. The best free sales training this side of the Pacific.

Sep 23, 2026

Issue 1. Why do I need another dang email? Who the heck is writing this? And - the five steps you need to know to play the game better than the other guy who sells commodities to the people producing them so that you can buy them back in a different form...